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教育企业基于SWOT模型的竞争策略mba探析

2021-03-10 09:55:46分类:MBA论文 阅读:

 

学霸论文网是一家专业提供论文定制修改服务的网站,上10年的论文经验,无论是本科论文、硕士论文还是MBA论文,博士论文,大家都能为您提供方便、快捷、安全的论文服务。以下是学霸论文网小编为您整理的一篇MPA论文MBA论文法律论文毕业论文范本,本文是关于新时代国家监察权规范运行的理论逻辑。通过 10 余年教育信息化行业的工作经验结合 JZ 教育企业企业背景和现状,进行深度调研分析,首先运用 PEST 分析模型和五力分析模型,对 JZ 教育企业开展高校教育信息化业务的宏观环境做了分析,再运用核心竞争力分析模型和价值链分析方法,从企业的研发、销售、服务、组织、人力等方面做了内部的分析,最后通过 SWOT 分析模型,对企业做了竞争战略的匹配分析,得出企业目前需要使用差异化竞争战略来应对当前的行业竞争局势。代写一篇硕士论文、MBA论文多少钱!

摘  要 在当前的信息社会中,App产业已经逐渐发展成为战略性支柱产业,推动着国民经济的发展。而应用App在App行业结构中的占比较高,尤其是高校教育信息化行业,教育乃国家之本,国家在教育信息化上的资金投入会越来越大。JZ教育企业作为国家重点规划布局App企业之一,一直深耕于高校教育信息化行业,目前是教育信息化行业的领头羊企业。近年来,由于政策大力支撑,同时高校信息化App行业的技术壁垒并不太高,且拥有相当的利润空间,越来越多的成熟互联网企业以及新的创业企业加入到这个行业中来,加剧了行业的竞争,企业的市场份额在被一步一步蚕食,在该领域的优势正在逐步减少。因此,需要对企业在当前的环境下的企业竞争战略进行研究,以保持企业的增长态势,并在行业内建立可持续的竞争优势。

  本文以JZ教育企业作为研究对象,遵循战略管理过程理论,在战略分析阶段,首先利用PEST模型,从政策、经济、社会、技术等方面对该企业的宏观环境做了分析,得出了目前政策环境大力支撑、国内经济稳定增长、高等教育受众群体越来越广、技术能力成熟等正面影响因素。然后利用五力分析模型对企业所处的行业进行了分析,得到了企业议价能力面向不同用户不尽相同、潜在竞争者进入能力强、替代品的威胁高以及现有竞争对手各有特色等影响因素。再利用核心能力分析模型对企业的技术、客户、品牌做了分析,得出了技术积累丰富、客户资源充足、品牌效应强等因素。最后利用价值链模型分析了企业的产品研发、销售、实施和服务,发现了企业研发投入高、销售能力强、实施及售后标准化等影响因素。

     本人通过 10 余年教育信息化行业的工作经验结合 JZ 教育企业企业背景和现状,进行深度调研分析,首先运用 PEST 分析模型和五力分析模型,对 JZ 教育企业开展高校教育信息化业务的宏观环境做了分析,再运用核心竞争力分析模型和价值链分析方法,从企业的研发、销售、服务、组织、人力等方面做了内部的分析,最后通过 SWOT 分析模型,对企业做了竞争战略的匹配分析,得出企业目前需要使用差异化竞争战略来应对当前的行业竞争局势
  
  根据上述战略分析阶段的分析结果,使用SWOT模型对各类分析影响因素做组合匹配,最终选择了差异化竞争战略作为现阶段企业的竞争战略。并提出了从打造差异化的产品能力、提供差异化的服务、打造差异化的运营模式和差异化的品牌形象4个方面进行差异化战略实施的设计。最后,从组织架构保障、人才支撑保障、资金保障等方面对战略的实施提出了保障措施。确保竞争战略能够有效落地实施。

教育企业基于SWOT模型的竞争策略mba探析

  
  关键词:    竞争战略,差异化竞争,教育信息化,PEST模型,五力模型,SWOT模型。
    

  Abstract

  
  In the current information society, the software industry has gradually developed into a strategic pillar industry, promoting the development of the national economy. And the application software in the structure of the software industry is relatively high, especially in the university education information industry, education is the basis of the country, the country in the education information investment will be greater. As one of the national key planning and layout software enterprises, JZ education company has been deeply cultivated in the university education information industry, and is currently the leading enterprise in the education information industry.In recent years, because of the strong support of the policy, at the same time, the technical barriers of the information software industry in colleges and universities are not too high, and they have considerable profit space. More and more mature Internet enterprises and new start-ups have joined the industry, which has intensified the competition of the industry. The market share of the company is being eroded step by step, and the advantages in this field are gradually decreasing. Therefore, it is necessary to study the competitive strategy of the company in the current environment in order to maintain the growth trend of the enterprise and establish a sustainable competitive advantage in the industry.
  
  This paper takes the JZ education company as the research object, follows the strategic management process theory, in the strategic analysis stage, first uses the PEST model, from the policy, the economy, the society, the technology and so on aspect has made the analysis to this company's macro environment, has obtained the present policy environment strong support, the domestic economy stable growth, the higher education audience group increasingly wide, the technical ability maturity and so on positive influence factor. Then the five-force analysis model is used to analyze the industry in which the company is located, and the influencing factors such as the different bargaining power of the company to different users, the strong entry ability of potential competitors, the high threat of competitors are obtained. Then the core competence analysis model is used to analyze the technology, customer and brand of the company, and the factors such as rich technology accumulation, sufficient customer resources and strong brand effect are obtained.Finally, using the value chain model to analyze the company's product R & D, sales,implementation and service, found the enterprise R & D investment, sales ability, implementation and after-sale standardization and other factors.
  
  According to the analysis results of the above strategic analysis stage, the SWOT model is used to make a combination match for all kinds of analysis influencing factors, and finally the differentiated competition strategy is selected as the competition strategy of the company at the present stage. And put forward the design of the implementation measures of differentiation strategy from four aspects: building differentiated product ability, providing differentiated service, building differentiated operation mode and differentiated brand image. Finally, from the organizational structure guarantee, the talent support guarantee, the fund guarantee and so on aspect proposed the safeguard measure to the strategy implementation. Ensure that competitive strategies are effectively implemented.
  
  Key words:     Competitive strategy; Differentiated competition; Education informatization; PEST model; Five-force model; SWOT model。
  

  第一章 绪论

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