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CSPN
News is an independently and locally owned
publishing group that publishes the following direct
mailed community newspapers:
The Coral Springs &
Parkland Neighborhood News
(established 1999)
The Coconut Creek &
Margate Neighborhood News
(established 2001)
The Pines & Miramar
Advisor
(established 2004)
Our mission:
To provide interesting news and articles to our
readers.
To provide the best advertising advice and service to our
advertisers.
Why should you advertise with us?
1. Direct mailed distribution through
the US Postal Service
We mail our papers direct to customer households
rather
than throwing them on the lawn where they can often get
wet and thrown out before read.
2.Targeted circulation – consumers with
disposable income
We target consumers we believe to have higher disposable
income. We believe that our readers are better potential
clients for our advertisers. Our target household earns
over $100,000 per year.
3. Quality editorial content
We pride ourselves in creating professional publications,
offering a perfect blend of neighborhood happenings and
lifestyle features. Our editorial is carefully selected to
appeal to the upscale customers you want to reach.
Our papers carry community news of direct interest to
and other giveaways.
4. Exceptional ad design service
We pride ourselves on producing ads that attract and captivate the attention of our readers. We produce over half of the ads you see in our newspapers.
5.More affordable than sending direct mail
on your own.
Stretch your advertising dollars. Save more than
80% of the investment cost of sending direct mail on your own.
If you were to send a direct mail piece to 20,000 households
in Coral Springs, a conservative cost could be as follow:
Postage . . . . . . . . . . . . . . . . . . . . . .$0.25
Paper, envelope & printing . . . . . . . . .$0.10
Design / Time . . . . . . . . . . . . . . . . . .$0.03
Customer mailing list . . . . . . . . . .. . .$0.02
Total per piece (conservative estimate)$0.40
20,000 households X $0.40 = $8,000.00
If you did a full page color ad in one of our publications,
the Pines & Miramar Advisor you will pay only $1,225 (assuming yearly commitment).
Compare $8,000 direct mail on your own vs. $1,225 full page ad in a direct mailed newspaper to the right target audience. This is a savings of over 80%. Putting it another way you could get over 130,000 exposures through our direct mailed newspapers instead of the 20,000 through an independent direct mail program.
ph: 954-752-9121 • ft: 954-752-9954 • email: ads@cspnnews.com